As Principal Researcher at Microsoft Research Cambridge (MSRC), Natasa Milic-Frayling sets research directions for the Integrated Systems group (http://research.microsoft.com/is), a cross-disciplinary team focused on design, prototyping and evaluation of information and communication systems and services. She also serves as Director of Research Partnership with industry (http://research.microsoft.com/rpp), the MSRC programme that facilitates collaboration between MS Research and industry leading partners and clients. Natasa is actively involved with a wider industry and academic community, promoting research and innovation through public speaking and research engagements.