Gihong Yi (@gihong) is interested in investigating the relationship between offline behavior and online content in explaining ordinary people’s everyday life, and has co-authored books including Understanding the Information Society (Korean, <<정보사회의 이해>>) and has participated in interdisciplinary research projects on SNS and online policies. Yi is an Associate Professor at the Department of Sociology, Hallym University, with trainings in economic sociology (mainly social capital and the quality of life), social network analysis, and empirical methodology from Seoul National University (BA) and UCLA (MA + PhD).