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March 1 Talk at O’Reilly Strata Conf, Santa Clara, Mapping social media networks (with no coding) using NodeXL

On March 1st I will speak at the 2012 Strata Conference in Santa Clara, California about:

Mapping social media networks (with no coding) using NodeXL

Time: 16:50 on 01 Mar 2012.

Session type: 40 minute presentation

Topics: Visualization & Interface

Description: Maps of the complex connections that form when people link, like, reply, rate, review, favorite, friend, follow, edit, and mention one another can reveal important trends. It is possible to create network maps with free and open tools that identify key people and sub-groups in any social media population with just a few key clicks. Can you make a pie chart? You can now make a network chart.

Abstract: Networks are a data structure common found across all social media services that allow populations to author collections of connections. The Social Media Research Foundation’s ( free and open NodeXL project ( makes analysis of social media networks accessible to most users of the Excel spreadsheet application. With NodeXL, Networks become as easy to create as pie charts. Applying the tool to a range of social media networks has already revealed the variations present in online social spaces. A review of the tool and images of Twitter, flickr, YouTube, and email networks will be presented.

We now live in a sea of tweets, posts, blogs, and updates coming from a significant fraction of the people in the connected world. Our personal and professional relationships are now made up as much of texts, emails, phone calls, photos, videos, documents, slides, and game play as by face-to-face interactions. Social media can be a bewildering stream of comments, a daunting fire hose of content. With better tools and a few key concepts from the social sciences, the social media swarm of favorites, comments, tags, likes, ratings, and links can be brought into clearer focus to reveal key people, topics and sub-communities. As more social interactions move through machine-readable data sets new insights and illustrations of human relationships and organizations become possible. But new forms of data require new tools to collect, analyze, and communicate insights.

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