Enterprise 2.0

Mapping #e2 OR #e2conf connections in Twitter with NodeXL

Enterprise 2.0

The Enterprise 2.0 conference is about to get underway in Boston. The event focuses on all the ways social media tools that are familiar on the consumer Internet are making their way behind the firewall in many enterprises and institutions. Why can’t you “friend” a colleague or “like” a spreadsheet or slide deck? Employees often come to their jobs expecting tools that resemble the social media tools with which they already spend much of their time.

Like many conferences, this one has a hashtag, actually two that I know of: #e2 and #e2conf. There is already a good deal of activity leading up to the event. Here is a map of connections among a group of people who mentioned either #e2 or #e2conf in the last few days.

2010 - June - NodeXL - #e20 All 2010-06-13_10-45-00

In this map there are 532 Vertices and 9,395 Unique Edges, creating 13 Connected Components, 11 of which had only a Single-Vertex, the largest component had 519 vertices which were interconnected 9,393 times.  The small number of isolated components indicates that this is a cohesive community of highly connected participants.  These people know and follow, reply and mention one another.  The Graph had a Density of 0.03 and the Maximum Geodesic Distance (Diameter) was 5 steps with an Average Geodesic Distance of 2.

Within this mass of connected users is a core group of highly “between” people, those who most broadly span connections within the population. These are one possible set of “influentials” within the Enterprise 2.0 community.

Here is a two screen view of the list of the top most between #e2 OR #e2conf mentioning twitter users along with the overview graph of their internal linkages.

2010 - June - NodeXL - #e20 Top Betweenness and Graph 2010-06-13_10-45-00

A closer look at the graph alone can reveal enough detail to read the names of these central participants.

2010 - June - NodeXL - #e20 Top Betweenness Graph 2010-06-13_10-45-00

This is a view of the list of authors sorted in Excel by their “Betweenness centrality” score, the measure of how much these people “bridge” across the network.

2010 - June - NodeXL - #e20 Top Betweenness 2010-06-13_10-45-00

An alternative view plots these contributors in an X/Y space based on their count of followers (along the x axis) and count of tweets (along the y axis).

The top 15 are:

dhinchcliffe
jowyang
rlavigne42
enterprise20
jumpersearch
marciamarcia
itsinsider
cmswatch
philcampos
rwang0
dankeldsen
lliu
juliancaparaz
lehawes
sameerpatel

2010 - June - NodeXL - #e20 All x followers y tweets 2010-06-13_10-45-00

Twitter users who mentioned #e2 or #e2conf on June 13, 2010 scaled by number of followers, x = log(followers), y = log(tweets).

There is a correlation between tweets and followers, but not everyone converts tweets to followers at the same rate. Below the diagonal are those who over convert tweets to followers, those above the diagonal under convert tweets to followers.

The book, Analyzing social media networks with NodeXL: Insights from a connected world, is forthcoming summer 2010 from Morgan Kaufmann and from Amazon.

Share this post via:

Twitter
Facebook
Google Bookmarks
Tumblr
Live
Suggest to Techmeme via Twitter
Digg
LinkedIn
del.icio.us
Mixx
StumbleUpon
NewsVine
Reddit
Slashdot
FriendFeed
Netvibes
Ping.fm
Technorati
Add to favorites
Identi.ca
MySpace
PDF
Posterous
RSS
Yahoo! Buzz

This Post Has 2 Comments

  1. Marc, thank you so much for this analysis. This is very interesting! The official hashtag of the conference is #e2conf and the majority of connaisseurs of the Enterprise 2.0 world use it to tag tweets related with the conference. And your analysis is correct: the “core group of highly “between” people” really displays some of the most influential names in the E2.0 arena.
    All the best,
    Ana

Comments are closed.