This workshop provides an overview of Social Network Analysis (SNA) and its application to social media. The network or directed graph is a common structure in a wide range of different kinds of social media. Social Network Analysis is a set of tools, concepts, and techniques that can help measure a graph and the location and connection pattern of each component part.
Using NodeXL, workshop participants will learn how to take data from common social media sources (including enterprise discussions and online communities, Twitter, Flickr, your own email) and perform various types of analysis. Through this workshop, participants will:
· be able to understand the basics of SNA, its terminology and background.
· be able to transform communication data (e.g. Twitter, email, Flickr, message boards etc.) into network data.
· understand the different possible presentations of social networks, e.g. in a matrix or a sociogram.
· apply network metrics and visualizations to find clusters and key contributors in real world social media data.
· get familiar with the use of standard SNA tools and software in general and the NodeXL social network analysis add-in for Excel in particular.
· be able to derive practical and useful information through SNA analysis that would help design an innovative and successful online community.