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University of Haifa and IBM Research talk on Social Media Networks, February 24, 2010

After speaking at the Israel Internet Association conference February 22, I will speak at IBM Research in Haifa at an event co-sponsored by the University of Haifa Department of Sociology and Anthropology and the M.A. program in Sociology of Technology.  My hosts are Professor Gustavo Mesch from the university and Dr. Adam Perer from IBM research.

Wednesday, February 24th, 1 pm

IBM Building
Haifa University

Title: Visualizing collections of social media connections: using social network analysis to assess, evaluate and measure social media engagement

Abstract: Social networks are created whenever people interact.  These networks become more visible when interactions take place through social media.  Social networks form when people link, reply, comment, edit, tag, and friend one another.  Sub-populations are formed whenever people mention the same company, products, event, topic, or personality.  Using social network analysis on collections of social media connections reveals important patterns: how are people clustered and grouped, where are the gaps, who plays the roles of bridge, hub, and isolate? In this talk I will display maps of twitter, you tube, flickr, and enterprise email systems and demonstrate several tools that can be used to collect, analyze, map and monitor social media, including the free and open NodeXL (network overview, discovery and exploration) add-in Excel 2007.

Here, for example, is a map of the connections among people who recently mentioned “haifa” in twitter sized by number of followers:

Some photos taken during the trip are available after the jump:

[flickrset id=”72157623467274376″ thumbnail=”square”]

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