
Welcome to the Social Media Research Foundation
The Social Media Research Foundation is the home of the network analysis tool NodeXL – Network Overview Discovery and Exploration for Excel (2013, 2016, 2019 and 365) – extending the familiar spreadsheet so you can collect, analyze and visualize complex social networks from Reddit, YouTube, Wikipedia and Flickr.
A growing number of academics, market strategists and social media managers from around the world make use of this easy-to-handle tool. You can, too! If you can make a pie chart, you can now make a network map!
Social network analysis tool NodeXL
Networks are everywhere – but few people have learned how to see them or understand them. Whenever things connect to one another Networks are formed. People talk to people, businesses trade with businesses, and machines connect to machines: all of these create networks. Once you learn to see networks you discover that they are everywhere!
Social network analysis (SNA) is a powerful way to organize a connected world. Network analysis can reveal insights into the ways things (like people!) connect with one another and form groups.
We live in a “Network Age” – but many people cannot “get” a network, do not know where to “put” a network or how to calculate and visualize insights into a network. For a “Network Age” network skills are not widely found. For people who do not program, networks are often just out of reach.
Network analysis can be made simpler! NodeXL is an SNA Tool that places network analysis inside the context of the familiar Excel spreadsheet. NodeXL adds menus and features to Excel to simplify the tasks of getting network data, storing it, analyzing and visualizing it, and generating reports that share insights into connected structures.

News and Updates
Have a look at recent news on current updates and events in the Blog section and sign up for our Newsletter.
WhatsApp importer for NodeXL Pro
Import social media networks from WhatsApp Chats using NodeXL Pro WhatsApp is a widely used personal messenger application…
Credit unions for online content – Alternatives to social media platform oligopoly that go beyond the false choice of dictatorship versus chaos
Marc Smith Content management on social media platforms is a complex issue. We are often confronted with the…
NodeXL Pro now imports Talkwalker data
Exciting news for Talkwalker customers! Following the launch of NodeXL Pro version v.515+, we have expanded our capabilities even further.…
Get NodeXL Pro today and map your own networks.