Welcome to the Social Media Research Foundation

The Social Media Research Foundation is the home of the network analysis tool NodeXL – Network Overview Discovery and Exploration for Excel (2013, 2016, 2019 and 365) – extending the familiar spreadsheet so you can collect, analyze and visualize complex social networks from Reddit, YouTube, Wikipedia and Flickr.

A growing number of academics, market strategists and social media managers from around the world make use of this easy-to-handle tool.  You can, too! If you can make a pie chart, you can now make a network map!

Social network analysis tool NodeXL

Networks are everywhere – but few people have learned how to see them or understand them. Whenever things connect to one another Networks are formed.  People talk to people, businesses trade with businesses, and machines connect to machines: all of these create networks.  Once you learn to see networks you discover that they are everywhere!

Social network analysis (SNA) is a powerful way to organize a connected world.  Network analysis can reveal insights into the ways things (like people!) connect with one another and form groups.

We live in a “Network Age” – but many people cannot “get” a network, do not know where to “put” a network or how to calculate and visualize insights into a network.  For a “Network Age” network skills are not widely found.  For people who do not program, networks are often just out of reach.

Network analysis can be made simpler!  NodeXL is an SNA Tool that places network analysis inside the context of the familiar Excel spreadsheet.  NodeXL adds menus and features to Excel to simplify the tasks of getting network data, storing it, analyzing and visualizing it, and generating reports that share insights into connected structures.

Get NodeXL Pro today and map your own networks.