Abstract: Social media systems on the Internet allow for the collective creation of resources that can have real value. In the process of creating these resources social network structures are also created. Mining these structures and related patterns of activity can reveal the inner workings and dynamics of computer-mediated social spaces. By creating a series of images from these data sources key social roles that make up the engine of social production can be illustrated. The aggregate of these roles suggests a shift in focus in the study of these spaces from individual differences to the collective ensemble or ecology of social media.